Prepare for a Prosperous End-of-Year (Part 2)

Decide what the message is that you want your donors to hear. What will you tell them that will make your organization's offer stand out from all the others? And don't forget to be realistic. It's far better to get two mailings and three e-mails out between now and Dec. 31 than to have an elaborate plan for strategic multichannel communication that never gets out of the starting gate.