Prepare for a Prosperous End-of-Year (Part 2)

Plan a specific appeal strategy for the last several days of the year
Everyone doesn't catch up on their giving on Dec. 31 - but a lot of people do. This year, Dec. 31 is on a Monday. That means you'll possibly want to have a short e-mail that arrives in the in-box early that morning - so you'll have to have that set up and ready to go before all your colleagues hit the door for the holidays. You may also want to send a letter that gets in home on Dec. 26 or 27, or an e-mail around that time, too.