Prepare for a Prosperous End-of-Year (Part 2)

This is not a recommended plan, but it represents what some nonprofits are thinking about. And many of your donors are on the mailing lists of those nonprofits, too. So you need to plan how aggressive you want to be with your messages. You may decide not to mail or send a final e-appeal at year end, but make sure that's a strategic decision you make - not the result of being too busy to get it done.