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Years ago, I sent out a direct-mail appeal to raise money for programs helping women in Mozambique whose husbands had been killed in the civil war. Paragraph two in the appeal asked donors to support our work with "war windows." How that "n" got in there, I'll never really know. But the truth is, other than me, no one remembers. The letter still raised money, and our projects were funded.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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