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Remember the Rudyard Kipling poem that begins, "If you can keep your head when all about you are losing theirs and blaming it on you …"? That was you in 2012. As a fundraiser, you rose to the occasion and usually only suffered a meltdown in the privacy of the bathroom or your home.
You did great in 2012. Thank you for investing your life in fundraising and being a credit to our industry.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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