Routine Screening of Your Fundraising Program

Earlier this week, I had a "routing medical screening." No big deal — just an opportunity to make sure everything is still operating the way it should and no unwanted things have snuck in while I wasn't paying attention.
That reminded me of the importance of the occasional screenings we need to do on our fundraising programs. Keeping our eye on how things are working can help avoid the need for "surgery" later on that could be far more painful. So here are a few tips for maintaining good fundraising health.