Routine Screening of Your Fundraising Program
Lessons from an outpatient.
Set aside the time
It's easy to be so caught up in the day-to-day details that we forget to step back and look over the big picture. Setting aside enough time to look beyond the immediate is essential.
Yes, looking constantly at income for different activities is of paramount importance. But so is looking at things less obvious like number of gifts per donor per year, attrition, average gift, lapsed recovery, recovered donor retention, second-gift renewal of new donors and much more.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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