Routine Screening of Your Fundraising Program
Lessons from an outpatient.
Invest solid blocks of time on a regular basis to look at the overall health of your program. Then ask, "Why?" Why is this happening? Why isn't that happening?
Know what to look for
As part of your "health screening," look especially at the trends. When something is getting worse year over year, that's a red flag. What needs to be fixed? What strategies should you test to work toward improvement?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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