Routine Screening of Your Fundraising Program
Lessons from an outpatient.
When something is staying level, is there an option for improving it? What are the tweaks you could test that might get the fundraising effort back on a growth trajectory? And when something is improving, are there learnings that you can apply to other efforts?
Poke deeper from time to time, looking for the less obvious
On occasion, it's important to step back and ask yourself what you are missing. Is there a fundraising tool that makes sense for your nonprofit that you haven't tested? Is there something you are doing that has outlived itself?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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