Routine Screening of Your Fundraising Program
Lessons from an outpatient.
This is also a good opportunity to look at what your donors are saying. If you don't regularly read or hear their comments, set aside some time to hear their voices. No, we don't want to make radical changes based on a few vocal supporters, but sometimes a common thread emerges that you can easily address that leads to a stronger fundraising program.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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