Routine Screening of Your Fundraising Program
Lessons from an outpatient.
Have a 'buddy' along as another set of eyes and ears
Inviting someone else to look at the details with you can help give another perspective. Sometimes we get too attached to things to honestly evaluate them. Or we can't see any alternatives, even if what we are doing isn't working as well as it should.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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