Routine Screening of Your Fundraising Program
Lessons from an outpatient.
Inviting someone you respect — even someone from a different discipline than fundraising — can sharpen your view. I used to bounce ideas around with an IT staff member; he understood enough of my world that he was able to help me see deeper and give me the reports that would help in my efforts to improve my results. Valuable partnerships like this can help you get or keep your fundraising program healthy.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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