Will You Stand Out in 2013?
'Sameness' can bring down even the best fundraising program.
On the other hand, there are now more than 1.5 million nonprofits in the United States, all going after the same discretionary dollars from donors. The country has been back and forth in terms of the economy for several years. (Whether we're still in a recession, heading for a recession or out of the recession, unemployment is still high and consumer confidence is only slowly inching upward.)
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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