Will You Stand Out in 2013?
'Sameness' can bring down even the best fundraising program.
Once you catch your breath this year-end, I encourage you to think about how you can help your nonprofit stand out in 2013 and increase fundraising results — and therefore, the great work being done. Some fodder to help jump-start your thinking follows.
Differentiate
As an instructor of fundraising, I have listened in the course of an evening to a couple dozen students present a 90-second "elevator speech" on nonprofits of their choice. And frankly, other than the names, too many of them sound just alike.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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