Will You Stand Out in 2013?
'Sameness' can bring down even the best fundraising program.
Take, for example, nonprofits working with the homeless in a large city. One may have more beds, and one may be the oldest, while a third works with more teenagers than the others. But other than those nuances, they all sound alike to me. And my cynical side says, "Do we really need all these nonprofits doing the same thing? And with so many working on it, why haven't they 'fixed' the problem?"
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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