Will You Stand Out in 2013?
'Sameness' can bring down even the best fundraising program.
My challenge to you is this: Figure out what you can say about your nonprofit that will set you apart from all the rest. Forget for a minute that you're not the biggest or that you have a limited budget, and concentrate on figuring out what the one significant thing is that is truly unique. If you can't do that, why do you expect donors to select you over the others?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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