Will You Stand Out in 2013?
'Sameness' can bring down even the best fundraising program.
Promote your 'secret sauce' and deliver on it over and over
Too often, nonprofits are hanging on, waiting for the next natural disaster, political misstep or local news headline to propel them into the public eye. It's time to figure out how to take hold of your nonprofit's destiny and become a force to be reckoned with all on your own.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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