Will You Stand Out in 2013?
'Sameness' can bring down even the best fundraising program.
That means you have to decide what it is that makes you unique (and better), communicate that to your donors, and prove it to them over and over again. All the taglines in the world can't make up for poor performance or failed programs.
That's why I urge you to keep your point of differentiation manageable. That doesn't mean insignificant, and it doesn't limit vision. But it has to be believable, and you have to be able to demonstrate progress.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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