Will You Stand Out in 2013?

I realize there aren't any answers in this article. The bottom line is that when it comes to being the nonprofit that truly stands out because it is the one that delivers on its unique promise, there isn't a simple formula to follow.

But it seems to me that if we don't figure out how to differentiate ourselves in the minds of our donors, and then prove to them over and over again that their confidence is not misplaced, we're on a collision course with failure.