Selecting a List, Testing It Twice …
Direct-mail acquisition beyond offer and creative.
Ignoring donor acquisition is one way to commit career suicide, since nonprofits lose a percentage of donors every year without even trying. Whether you call it churn or attrition, it's reality.
And that reality means that doing something to acquire new donors is essential.
For some nonprofits, online acquisitions may be enough to stem the tide of donor loss. Events can provide new donors and often a pool of prospects for work over the next several months.
- Companies:
- Packer List
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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