Selecting a List, Testing It Twice …
Direct-mail acquisition beyond offer and creative.
No. 1: Welcome a new member to your family
Develop and cultivate a positive relationship with your list brokers. Make them part of your professional family. Call them instead of e-mailing. Ask them to suggest new options that you haven't considered before — and listen when they tell you why they are suggesting a list that may seem, at first glance, to be a bit out of your comfort zone. Work with them to get the mail dates, quantities and selects you need while staying within your budget.
- Companies:
- Packer List
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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