Selecting a List, Testing It Twice …
Direct-mail acquisition beyond offer and creative.
Acquisition is expensive. But it's necessary if your nonprofit is going to continue — even grow — its good work well into the future. Acquisition isn't for the faint of heart, but working with good partners can help you survive and thrive.
Pamela Barden is the creative juice and the copywriting machine behind PJBarden Inc. Pamela also serves on the FundRaising Success Editorial Advisory Board. You can follow Pamela on Twitter @pjbarden.
- Companies:
- Packer List
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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