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There is no magic way to grow your nonprofit year over year. It requires working hard and making sure you are excelling in all the basics including deliberately acquiring new donors, welcoming first-time donors, working hard to retain your donors, using e-mail effectively, thanking donors appropriately and taking calculated risks to find new ways to increase revenue. A thoughtful strategy that includes these things can increase the likelihood that your program will succeed.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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