Setting a Course for Growth, Part 2
Successful nonprofits make new donors feel welcomed
We've all had that experience — going into a restaurant or store for the first time and being genuinely welcomed. That's the feeling every donor deserves, but first-time donors demand.
When you receive a first gift, no matter the size, thank the donor promptly. The receipt you send should be accurate — the donor's name and address entered correctly, the gift designation as the donor intended, and the letter or note that goes with the receipt acknowledging that you are aware this is her first gift. Welcome the donor warmly, and be generous with your gratitude. Your goal? Donors who feel truly appreciated because they gave.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
