Setting a Course for Growth, Part 2

After the receipt is mailed, send the new donor some additional information about your organization. This should be informative and visual, not dense and exhaustive. Explain the work you do, how you invest donations and what particular amounts can do. Invite him to your website, and mention some specific content that is most appealing. Don't send annual reports (unless requested) or other materials that look expensive. You don't want donors feeling their entire gifts just went to pay for the first few mailings they receive.