Setting a Course for Growth, Part 2
The "welcome" can continue for a series of three or four mailings or e-mails, and the first few appeals they receive may be specially chosen because they are your "best of the best." But at the very least, have a special welcoming receipt and a follow-up mailing that offer more information in an inviting format.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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