Setting a Course for Growth, Part 2
Effective fundraisers make sure that every, single e-mail is worth sending to the donor — and that "worth" is in the mind of the donor, not only the organization. It only takes one time to be forever relegated to the spam folder or to generate an "unsubscribe."
Nonprofits strategic about growth thank their donors effectively
Donors who feel appreciated and that their gifts made a difference in advancing your mission are more likely to give again and give more. They begin forming an impression about your organization's use of their gifts immediately after sending them. What are you doing to prevent "donor remorse"?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
