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Every receipt should have a warm message of gratitude — not just a perfunctory "thanks," but a genuine statement of appreciation and a reaffirmation that your organization invests gifts wisely and is effective in fulfilling your goals. Other ways of thanking donors (calls, visits, reports, etc.) should also restate your appreciation and give a clear report on progress you are making because of the support.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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