Setting a Course for Growth
Successful nonprofits don't say 'goodbye' easily
The 2012 Fundraising Effectiveness Survey Report from the Association of Fundraising Professionals and the Urban Institute found that in 2011, every 100 donors gained through acquisition was offset by 107 donors lost through attrition. Yes, that's an industry average, but I dare say some of your 2010 donors failed to give in 2011. Did you just accept that as "the way it is," or are you fighting to win them back?
- Companies:
- AFP
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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