Setting a Course for Growth

Of course, some donors stop giving because of death or a change in income; it's hard to argue with those causes. But what really bothers me are those donors who stopped giving because they just didn't think their gifts were really making a difference or doing what was promised.

If we want to grow our income, one of our deliberate strategies has to be donor renewal and donor recapture. Battle for those donors; you need their ongoing support if your organization is going to grow.