Setting a Course for Growth
Growing nonprofits invest in acquisition
Yes, acquisition is an investment. You will (in most cases) lose money acquiring new donors. Contrary to what some (often those who have never done any fundraising) believe, simply having a Web presence is not a guarantee that new donors are going to flock to your cause
- Companies:
- AFP
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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