Setting a Course for Growth

Acquiring donors — in a significant enough quantity to offset those lost through attrition — takes an ongoing strategy; testing to find the best audiences, offers, messages and creative; and a financial investment.

If you aren't willing to spend money to get a new donor — and then work like crazy to get a second gift, and then a third — you won't grow. In fact, you'll probably shrink, and eventually you may even cease to exist.