Setting a Course for Growth
It's hard to invest in an unproven strategy when every dollar spent will be one less dollar for programs. But how do you plan to find the "next big thing" if you never try anything different? Thank goodness someone took a risk and developed computers, or we'd all still be pecking away on our IBM Selectrics.
- Companies:
- AFP
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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