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Come up with some potential ideas; a good source is to look at what the big nonprofits are doing. (Start by taking an hour this week, and look at the websites of the top 25 or 50 organizations in the 400 listing.) Examine each of your potentials from all angles, and set aside the ones "least likely to succeed." Then put together a budget and a strategy for testing the one or two ideas that look most promising.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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