Small Budgets = Big Opportunities - Part 1
Being the underdog is no excuse for bad fundraising.
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Every year, I anxiously wait for the Chronicle of Philanthropy 400 to see "who's on top" in terms of the largest nonprofits. It's fascinating reading. And yes, I enjoy seeing what young upstarts are nipping at the heels of the established leaders.
But as much as I enjoy reading about the big nonprofits raising millions — and even more than a billion — of dollars, I get even more excited when I hear about smaller nonprofits that have great success in fundraising because they refuse to believe they are too small to pull it off.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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