Small Budgets = Big Opportunities - Part 1
Being the underdog is no excuse for bad fundraising.
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2. It's understood
When you have a single focus or work in a small geographic area, donors have a better chance of understanding what it is you do. You aren't introducing a new subject in every letter or newsletter; you're taking the time to give your partners a full view of your project and the difference it makes. You're also reporting back to your donors instead of quickly moving on to the next big thing. You may have only a single focus, but you're constantly showing your donors how you're the best at accomplishing that one thing.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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