Small Budgets = Big Opportunities - Part 1

4. It's relational
Smaller nonprofits tend to really know their major donors and consider them friends. Major donors feel a true connection, not only to the organization and its mission, but also to the staff. They exchange hand-signed greeting cards at the holidays or on birthdays. Staff at the nonprofit knows the names of the donors' grandchildren, and donors know more than just the current major-donor officer assigned to their "cases." When there's a need, it's one real friend asking another for a hand. And the relationship works because if things don't go just right, there's honest communication and a sincere apology.