Small Budgets = Big Opportunities - Part 2
5. Donors are helpful
It's a challenge for any nonprofit to find new donors, but it can seem especially daunting when your acquisition budget is small. Ask your donors to help you by referring friends and family, sharing your social-media pages with their friends, passing along your newsletter, or sharing your YouTube video with others. Asking your donors to help you find more partners deepens their connection to you — and brings new supporters your way.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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