6. Social media is forefront
When you're a smaller organization, everyone can contribute to social media, so you have fresher posts and more variety. Encourage your staff and volunteers to submit photos that you can post, and invite your friends or fans to interact with you. Instead of being one of 50,000 comments, your supporter may be one of only a few, which makes participating feel more meaningful to your supporters — and you'll know who your real fans are and what they're thinking.
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Pamela Barden
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Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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