Small Budgets = Big Opportunities - Part 2

7. E-mail is cheap
Unlike a lot of other fundraising vehicles, e-mail is cost-effective even when you're only sending it out to a few hundred (or even a few dozen) donors and friends. Just remember as you communicate regularly with your donors to not inadvertently overwhelm them with too much e-mail. Make sure every message has worthwhile information in it. You have just as high a likelihood of ending up in junk mail if your donors find your content uninspiring. Don't forget-CAN-SPAM applies to you, too, so make sure you are following the law.