Small Budgets = Big Opportunities - Part 2

8. Learning is fast
When you try something new or change something, you'll hear quickly if your donors like it. Not only will they vote with their checkbooks, as the saying goes, but they will also call, write and e-mail you, or even stop by the office if you are local. It won't be months before you get the results from a test. You'll be learning almost as soon as it gets into your donors' hands. Making changes can be easier when you're smaller because you don't have to get sign-offs from numerous levels. Just be sure you don't ignore best — and proven — fundraising practices. And when complaints come in? Treat each one as an opportunity to learn — but not necessarily a reason to change or abandon the new course.