Telling Stories With Photos
Tips for taking, using and finding the photos you need.
Think about how the photo will be used
Whether you want to take a photo for your printed newsletter or a website, think about how it will be viewed. If the medium is small, keep the composition simple — one or two people, for example, as opposed to a large group. Can you crop out unnecessary background elements that take away from the focus of the photo? Will the dominant colors clash with your logo or masthead?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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