Telling Stories With Photos
Tips for taking, using and finding the photos you need.
Label carefully
Date each photo file, and make sure the person, place or thing in the photo is accurately named. If there are any restrictions on using the photo, you may want to include that in the file name. For example, you could name the file "7-12 woman in park — see file for use restrictions." I know that's a really long file name, but if copies of your photo files get transferred to designers or other people to use for a project, they may not know there are restrictions. Putting a "red flag" in the file name can help prevent misuse (and embarrassment).
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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