The 4 Stages of PLAN
4 ways to make sure your fundraising stays on track
Think multichannel; how can you send your message to your donors in multiple formats for maximum impact? What changes will be needed on your website to complement your fundraising efforts? How can you stretch your dollars both to communicate to your donors in the ways they wish to hear from you, and last all year long?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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