The 4 Stages of PLAN
4 ways to make sure your fundraising stays on track
Nurture it
A fundraising plan needs to be protected. You've created your plan based on best practices and past success. Don't give in to pressure to make changes without careful evaluation.
Will changing the theme of that mailing hurt the response rate? What will the impact be of sending your donors an e-mail inviting them to volunteer? Will mailing to deeply lapsed donors be profitable long-term?
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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