The 4 Stages of PLAN
4 ways to make sure your fundraising stays on track
None of these are bad things. But if they result in more expense and less income, you could find yourself short on budget for fundraising before the year is over.
Sometimes your best efforts to prepare, live, adjust and nurture your fundraising plan seem to be sabotaged by other needs in the organization. If that happens, don't give up. Fundraising is a journey; sometimes we make a wrong turn, but with a good map, we often have an opportunity to get back on course.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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