Making the Case
The why and what of a case statement.
If you were to enroll in one of the fundraising classes I teach at a couple of local universities, you can be sure you will have to write a case statement for your nonprofit.
Explaining the case for support is one of the hardest assignments for my students and clients alike. Sometimes we get too bogged down in the "trees" that make up the day-to-day of our nonprofit to be able to step back and look critically at the "forest" — the bigger picture of how our mission plays out in real life.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
