Making the Case
The why and what of a case statement.
A case for support is useful for making sure all your staff and volunteers (including board members) have the same understanding of what you do and they have some interesting tidbits stored in their memories that they can pull up when given the opportunity to "make a case" for your organization. It is also used for launching a capital campaign and can help with courting donors.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
Related Content
Comments
