Making the Case
The why and what of a case statement.
So here's your assignment: Read these tips, and then write a case statement for your nonprofit. You'll get much more out of this exercise than a grade. You'll have a clear explanation of what you do, how you do it and why you do it — without the day-to-day internal strife that can sometimes sap the joy out of our work.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
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