Making the Case
Tip No. 1: Focus on what excites
My preferred form of exercise is swimming. I'm actually a bit passionate about it. If someone asks me why I enjoy swimming, I can explain that I have a clicker on my finger to help me keep track of my laps, I use a special MP3 player made for swimming so I am entertained, and I use shampoo specially formulated to remove chlorine.
All that's true, but none of it would make anyone very excited about taking up swimming. It's the same with your case for support. Focus on the exciting things you do and the good results of your work. The administrative details aren't all that motivational.
Pamela Barden is an independent fundraising consultant focused on direct response. You can read more of her fundraising columns here.
